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Yahoo! Search Marketing Glossary Close this Window

Note: This glossary contains entries for both Yahoo! Search Marketing and
Yahoo! Sponsored Search. For further clarification, please refer to the detailed help documentation available by logging into your Sponsored Search® account or Yahoo! Search Marketing.

What Is It? A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Conversion

The completion of an online transaction, such as a purchase or registration, which occurs upon a customer’s click-through to the transaction completion page of your Web site. For Conversion Counter, the tag will track click-throughs from your Yahoo! Search Marketing campaigns only. For Marketing Console, the tags will track click-throughs from all of your online campaigns.

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Conversion Counter Tag

Conversion Counter works by placing a small piece of JavaScript code on your transaction completion page. By enabling the tag and entering your Yahoo! Search Marketing Account ID in the Account ID field, Yahoo! will automatically generate the JavaScript and insert it into your transaction completion page.

To use this feature, please first ensure that you have enabled Conversion Counter in your account. You can confirm that Conversion Counter has been enabled by logging in to your Sponsored Search account and accessing the Account Set-Up page within the Account tab. If the JavaScript code for Conversion Counter is displayed, the product has been enabled.

This feature is limited to U.S. customers. International merchants should contact the Yahoo! Search Marketing Customer Solutions department for further instructions.

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Conversion-only Analytics Tag

This tag is a small piece of JavaScript code that should be placed on your transaction completion page. By enabling the Sponsored Search Conversion Only Analytics tags and entering your Yahoo! Search Marketing Account ID and Scripthost Name in the appropriate fields, Yahoo! will automatically generate the JavaScript and insert it into your transaction completion page (also known as the Order Confirmation page).

Note: The Conversion-only Analytics Tag corresponds to the new Yahoo! Sponsored Search system.

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Conversion Tag

This tag is a small piece of JavaScript code that should be placed on your transaction completion page. By enabling the Marketing Console tags and entering your Yahoo! Search Marketing Account Number in the appropriate field, Yahoo! will automatically generate the JavaScript and insert it into your transaction completion page (also known as the Order Confirmation page). Refer to your Yahoo! Search Marketing Implementation Guide for additional information about tagging your site.

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Cookie

A small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive.

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Order Confirmation Page

The last page of the Checkout process after the Shipping Info, Billing Info and Review Order pages. This page holds the Conversion Counter Tag for Sponsored Search accounts or the Conversion Tag for Yahoo! Search Marketing accounts with Marketing Console enabled. Yahoo! Search Marketing refers to this page as the Transaction Completion Page.

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Marketing Console Tags

Marketing Console tools work by placing three different types of tags—Universal, Shopper and Conversion—on pages in your Yahoo! Store site, including your Order Confirmation page. By enabling these tags and entering your Yahoo! Search Marketing Account Number in the appropriate field, Yahoo! will automatically generate the JavaScript codes and insert the appropriate tags on the correct pages of your Yahoo! Store. Please note that you may still need to place the Universal Tag on any pages of your Web site, which are not hosted by your Yahoo! Store. Refer to your Yahoo! Search Marketing Implementation Guide for additional information about tagging your site.

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Shopper Tag

The Marketing Console Tag that is triggered when a visitor is considered a Shopper on your site (e.g., a visitor to your site has placed a product in your shopping cart). This tag is inserted on all Checkout pages, except for the Order Confirmation page.

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Tag

A small piece of HTML code that is inserted into one or more pages of your Web site (for example, the transaction completion page).

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Tagging

The process of placing your Yahoo! Search Marketing tag(s) on your Web site. For Conversion Counter, a tag is inserted into the Order Confirmation page only. For Marketing Console, Universal Tags are added to each page built in the Store Editor, Shopper Tags are added to all Checkout Pages except the Order Confirmation page, and Conversion Tags are added to the Order Confirmation page.

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Transaction Completion Page

The page on your Web site that is displayed to confirm the completion of a transaction (also known as the Order Confirmation page). A transaction is equivalent to a conversion and can represent a purchase of a product, newsletter sign-up, subscription registration, or closure of other lead-generation activities.

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Universal Tag

This Marketing Console Tag is placed on every page of your site built in Store Editor and all Checkout pages, and tracks your customers’ activity throughout your site.

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What Is It? A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


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