Yahoo! Small Business
SEPTEMBER 2004
Customer Spotlight: PajamaGram
Marketing Insights: Optimizing Your Site for Search Engines
Product Update: News for Yahoo! Merchants
Business Tip: Eight Ways to Generate Leads Year-round
Holiday Planning: Site Design and Content
This Issue's Poll
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CUSTOMER SPOTLIGHT: PAJAMAGRAM

We interviewed Tom Funk of PajamaGram to learn more about the company's successful marketing programs and how the store has achieved success online. > Full story
MARKETING INSIGHTS: OPTIMIZING YOUR SITE FOR SEARCH ENGINES

Search engine optimization, or SEO, should be an important part of your marketing strategy. This month we look at site design and content changes that may make it easier for search engines to find and accurately rank your site. > Full story
PRODUCT UPDATE: SPECIAL NEWS FOR YAHOO! MERCHANTS

Learn how we're keeping your site stable for the holidays, discover new integrated tools to streamline online marketing, and see how you can get more exposure for the holidays. > Full stories
BUSINESS TIP: EIGHT WAYS TO GENERATE LEADS YEAR-ROUND

While retail businesses reap the benefits of the holiday sales season, service businesses may actually experience a slowdown -- especially around Thanksgiving and the December holidays -- as customers and clients take vacations and attend to end-of-year activities.

What can service businesses do to generate leads year-round? Read these eight tips you can implement at any time of year to use your web site to generate new leads, increase your contact with qualified prospects, and build a list of customers for future marketing programs. > Full story
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UPS OnLine® Tools help Yahoo! Merchants:

·  Print shipping labels from orders, and stop re-keying customer information
·  Proactively provide tracking numbers, reducing "Where's my package?" calls

See details.

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HOLIDAY SALES SUCCESS: PART 2 OF 5 - PREPARING YOUR SITE DESIGN AND CONTENT TO MAXIMIZE HOLIDAY SALES

The holiday sales season is rapidly approaching -- is your site ready?

September is the time to start looking at your site design and content in advance of the holiday season. Holiday sales can be improved with season-specific changes that support your merchandising and make it easier for shoppers to find the right gifts. > Full Story
THIS ISSUE'S POLL
What marketing method has been the most effective for your business?*
Free publicity through press coverage is where it's at!
Paid search is worth every penny.
Organic search optimization takes awhile, but the price is right.
Direct mail gives me the conversion rates I crave.
Other methods are better for my business.
View results without voting.
* Individual poll votes are not linked with any personally identifiable information.
FEEDBACK: We welcome your comments and suggestions for future editions of Insights.

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