JULY 2004 Customer Spotlight: On Track for Success Drive Customers From the Web to Your Door Email Upgrades Ahead Marketing Insights: Twenty Best Practices for Site Design Product Update: Risk Tools This Issue's Poll

	ADVERTISEMENT Learn How Solid Cactus Helped Trains4tots Find out how a professional store redesign from Solid Cactus took Trains4tots website to the next level. CUSTOMER SPOTLIGHT: ON TRACK FOR SUCCESS How did Laura Modrell turn a part-time hobby into a full-time business? A combination of natural business instincts, the right tools, persistence, and a willingness to risk failure on the road to success. > Full Story DRIVE CUSTOMERS FROM THE WEB TO YOUR DOOR How can you easily use search to pitch your goods and services to consumers looking in your neighborhood? One new option is Overture's Local Match™ search listings. > Full Story
	HEADS UP -- EMAIL UPGRADES AHEAD Keep an eye on your Yahoo! Business Mail account! In our ongoing effort to give you the best value, we are about to expand and enhance our Yahoo! Business Mail services. > Read more MARKETING INSIGHTS: TWENTY BEST PRACTICES FOR SITE DESIGN Does your web site's design attract customers and convey a professional image? Or does it turn off potential customers and send them away in frustration? Poor site design could be limiting your success. > Full Story ADVERTISEMENT Overture can help drive sales by prominently listing your Web site on top U.S. search sites like Yahoo!. Sign up now, get a $50 credit.
	ADVERTISEMENT UPS OnLine® Tools available via Yahoo! Merchant Solutions UPS OnLine® Tools are integrated with Yahoo! Store Manager. Save time by pre-populating customer addresses and creating shipping labels without ever leaving your store manager. Visit ups.yahoo.com. PRODUCT UPDATE: MERCHANT RISK TOOL AUTHORIZATION SETTINGS Recently, some of our Risk Tools-enabled merchants received complaints from customers about multiple authorizations on the customers' credit or debit cards. To resolve the problem, we've changed the Risk Tools authorization process. > Full Story THIS ISSUE'S POLL Is local search the next big thing?* Yes! I've been waiting for this for years! Maybe. I'll try anything once to attract new customers. Nope. I'll stick to the radio and yellow pages. Just doesn't apply to my business. View results without voting. * Individual poll votes are not linked with any personally identifiable information.
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