AUGUST 2004
Customer Spotlight: OpticsPlanet.com
Marketing Insights: Holiday Advice
Product Focus: Getting Started Guide
Small Business Update: Domains
Holiday Planning: Inventory
This Issue's Poll
Insights
Mark Levitin & Pavel Shvartsman
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CUSTOMER SPOTLIGHT: OPTICSPLANET.COM
How does a tiny e-boutique grow to megastore proportions while maintaining highly personalized customer service? Learn how the e-commerce pros at OpticsPlanet.com did it.
> Full Story
MARKETING INSIGHTS: HOLIDAY ADVICE FROM A MEGASELLER
The founders of OpticsPlanet.com have had great success on the Web and gained expertise over four successful holiday sales seasons. This month, they share five best practices you can start using now to prepare your business for the holidays. > Full Story

PRODUCT FOCUS: YAHOO! MERCHANT SOLUTIONS GETTING STARTED GUIDE

Our Yahoo! Merchant Solutions Getting Started Guide provides all the information and instructions you need to build, manage, and promote your store more effectively. And now it's available online. > Read More
YAHOO! SMALL BUSINESS UPDATE: NEW DOMAINS PACKAGE -- JUST $9.95 PER YEAR!

Do you own all the extensions of your domain, such as .net, .biz, and .info? With Yahoo! Domains, you can now register extra domains for just $9.95 each per year. > Full Story
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PREPARE FOR HOLIDAY SALES SUCCESS -- PART 1 OF 5: PLANNING YOUR INVENTORY
Here we are in sunny August, when it's hard to think beyond Labor Day, let alone look ahead to the winter sales season. But if you sell to the consumer market, now's the time to start preparing your business for holiday sales success. > Full Story
THIS ISSUE'S POLL
When will you start marketing for the holidays?
I'm too busy with back to school to worry about the holidays!
I'll wait until at least Halloween.
I made my holiday marketing plan months ago!
Retail seasons don't really affect my business
View results without voting.

FEEDBACK: We welcome your comments and suggestions for future editions of Insights.

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