Traditional vs. Laser Engraving
With traditional engraving, the inscription is etched into the metal.  The look is very elegant, and it's the best choice for sterling silver or gold jewelry. 

 

Traditional Etched Engraving
         

Laser engraving creates a solid black inscription by bonding a ceramic layer onto the stainless steel.  While not as elegant as traditional engraving, the black laser inscription is easier to read, and will remain legible.  It's the ideal choice for kids medical id's as well as medical bracelets for adults.

         
Black Lasered Engraving