Privacy Policy

Effective on: November 29, 2000
Last updated on: October 7, 2004

TrustE Certification:

Simplycheap is a licensee of the TRUSTe privacy program. TRUSTe is an independent, non-profit organization whose mission is to build users'
 trust and confidence in the Internet by promoting the use of fair information practices. Because this web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe. By displaying the TRUSTe trustmark, this web site has agreed to notify you of:

1.What personally identifiable information of yours or third party personally identifiable information is collected from you through the web site
2. The organization collecting the information
3. How the information is used
4. With whom the information may be shared
5. What choices are available to you regarding collection, use and distribution of the information
6 The kind of security procedures that are in place to protect the loss,misuse or alteration of information under SimplyCheap.com control
7. How you can correct any inaccuracies in the information.

If you have questions or concerns regarding this statement, you should first contact (Bill Lumberg) by (email, BillL@SimplyCheap.com) If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact TRUSTe http://truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with the Web site to resolve your concerns.

Privacy Policy:
SimplyCheap.com has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website: SimplyCheap.com.

1. Notification of Changes:
  If SimplyCheap.com makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time. If we change the way we use you[r] personally identifiable information we will notify you via electronic mail and you will have the option to "opt-out" of that new use. At any time, you may later review or update the personal information we have collected online from you by contacting us at: Help@SimplyCheap.com.

2. Opt-out of Communication:
We may from time to time send you e-mail or other communications regarding current promotions, specials and new additions to the SimplyCheap.com site. You may "opt-out," or unsubscribe from our newsletters by following the unsubscribe instructions in any e-mail you receive from us, or by sending an e-mail to Help@SimplyCheap.com. If during the ordering process or registration process you wish to not receive any e-mails from us, you can simply indicate so in the comments field and you will be removed from any lists, or, you may simply deselect a check-box on the checkout page to receive future mailings.

3. Cookies:
We use cookies to help identify you when you visit our store and to customize your experience. The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be able to shop on our site without your browser set to accept cookies. Cookies are not linked to personally identifiable information.

Some of our business partners (e.g., advertisers, service providers) use cookies on our site. We have no access to or control over these cookies.This privacy statement covers the use of cookies by SimplyCheap [this site] only and does not cover the use of cookies by any advertisers or service providers.

Log Files
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.

4. Security:
At SimplyCheap.com you can be assured that your personal and account information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our customers is of utmost concern to us. Our secure servers protect the information using advanced firewall technology, 128 bit encryption and VeriSign security. All of the customer data we collect is protected against unauthorized access by physical security means.

5. Credit Card:
When you order from us, we collect personally identifiable information from you. If you order one of our products or services, we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, and IP address. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contains and these changes will be automatically kept for future use. In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order

6. Legal Disclaimer:
Occasionally SimplyCheap.com may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. SimplyCheap.com fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

7. Registration:
There are 2 separate registration processes for SimplyCheap.com. First, you can register without placing an order. We ask for you to provide a your e-mail address. If you wish to place an order, you must provide your e-mail address, billing address, shipping address, phone number and verifiable credit card information.

8. Third Parties:
The information collected by SimplyCheap.com is used only for the limited purposes of processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to fill your order and deliver your order. For example, we must release your address and telephone information to the delivery service to deliver products that you ordered. We do not sell or rent our customer information to any outside party under any circumstances. These third parties are prohibited from using your personal information for purposes other than fulfilling the order transaction.

During certain cases, a user may visit a third-party site while it appears they remain on the SimplyCheap.com site. These cases include; the contact us, affiliate sign-up, e-mail a friend and order processing pages. Information entered on these pages is entered on a third party site. However, the information collected is solely for SimplyCheap.com and not resold, shared or distributed, with any party other than SimplyCheap.com.

9. Tell-A-Friend About This Item:
When you send an e-mail using our “Tell-A-Friend” service, neither e-mail address is logged. Notification of products via this service can only be e-mailed by the action’s of the user. Additionally, this feature is hosted by a 3rd party site. This party does not store, distribute, or market any of the information that is communicated via this feature.

10. Your Opinion Counts Option:
By selecting this check box, after your order is processed you will receive an e-mailed survey from Yahoo! to rate your experience with SimplyCheap.com. You are not required to complete this survey and will not receive any future correspondence. In addition, your e-mail address will not be distributed or used by Yahoo! for any other purpose.

11. Privacy Contact:
Questions regarding our privacy policy should be directed to Bill Lumberg via e-mail(BillL@SimplyCheap.com) or via postal mail: SimplyCheap.com, 100 Grand Street, Suite 2, Westbury, New York 11590.