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Merchant Rating System is an integral part of Yahoo!'s program
to guarantee a positive, high-quality online shopping
experience. The rating system gathers feedback from shoppers
about Yahoo! Shopping merchants and then uses the feedback to
determine an overall rating for that merchant. The
Average Merchant Rating is a weighted average, based on at least
5 posted ratings for that merchant. Ratings by customers who
have made an online purchase and submit a rating based on a
post-transaction survey are given twice the weight of ratings
submitted by others.
If most customers rate the store positively, the rating will
reflect this. The overall rating is displayed next to the store
name whenever it appears in the Yahoo! Shopping pages.
Use merchant ratings
to make more informed purchasing decisions. And, after you place
an order, contribute your feedback by filling out a merchant
evaluation form.
In the old rating
system, merchants who offered excellent customer service were
awarded a Top Service icon ( ).
In the new system, all merchants will be awarded stars to denote
the level of customer service they offer. A rating of five stars
is the equivalent of the old Top Service rating.
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