The Rasmussen Reports daily Presidential Tracking Poll for Friday shows that 28% of the nation's voters Strongly Approve of the way that Barack Obama is performing his role as President. Thirty-nine percent (39%) Strongly Disapprove giving Obama a Presidential Approval Index rating of -11 (see trends).

Yesterday, the President hosted Cambridge police Sgt. James Crowley and Harvard professor Henry Louis Gates Jr., for a beer on the White House lawn. Thirty percent (30%) of voters nationwide give the President good or excellent marks for his handling of the situation. A Rasmussen video report notes that 62% of Americans believe race relations in the nation are improving. This is one aspect of race relations where white and black voters generally agree.

Consumer and investor confidence have both improved dramatically over the past week. Consumer confidence is now at its highest level since mid-June and investor confidence is at the highest level since July 2.

The Presidential Approval Index is calculated by subtracting the number who Strongly Disapprove from the number who Strongly Approve. It is updated daily at 9:30 a.m. Eastern (sign up for free daily e-mail update). Updates also available on Twitter.

Overall, 48% of voters say they at least somewhat approve of the President's performance. That is the lowest level of total approval yet recorded for this President. Fifty-one percent (51%) now disapprove. A plurality of voters now believe the President views American society as unfair and discriminatory.

It is important to remember that the Rasmussen Reports job approval ratings are based upon a sample of likely voters. Some other firms base their approval ratings on samples of all adults. President Obama's numbers are always several points higher in a poll of adults rather than likely voters. That's because some of the President's most enthusiastic supporters, such as young adults, are less likely to turn out to vote.

(More Below)

Forty-nine percent (49%) now say that America’s best days have come and gone. Just 38% believe they are still to come. Thirty-four percent (34%) say the country is heading in the right direction. Seventy-five percent (75%) want the Federal Reserve to be audited.

Scott’s Page, available to Premium Members, takes a look at shifting perceptions among white and black, conservative and liberal Democrats since the President’s press conference last week.

Just 23% believe health care costs will go down if health care reform is passed. Most (53%) expect prices would rise and 50% expect the quality of care would decline.

Republicans retain a slight edge on the Generic Congressional Ballot and most voters still have an unfavorable opinion of House Speaker Nancy Pelosi.

Fifty-four percent (54%) now say interest rates will be higher in a year. That’s a 20-point jump since April.

For more measures of the President's performance, see Obama By the Numbers and recent demographic highlights from the tracking polls..

If you'd like Scott Rasmussen to speak at your meeting, retreat, or conference, contact Premiere Speakers Bureau. You can also learn about Scott's favorite place on earth or his time working with hockey legend Gordie Howe.

When comparing Job Approval data from different firms, it's important to keep in mind that polls of likely voters and polls of all adults will typically and consistently yield different results. In the case of President Obama, polls by all firms measuring all adults typically show significantly higher approval ratings than polls of likely voters. Polls of registered voters typically fall in the middle. Other factors are also important to consider when comparing Job Approval ratings from different polling firms.

A Fordham University professor has rated the national pollsters on their record in Election 2008. We also have provided a summary of our results for your review.

Daily tracking results are collected via telephone surveys of 500 likely voters per night and reported on a three-day rolling average basis. The margin of sampling error—for the full sample of 1,500 Likely Voters--is +/- 3 percentage points with a 95% level of confidence. Results are also compiled on a full-week basis and crosstabs for full-week results are available for Premium Members.

Like all polling firms, Rasmussen Reports weights its data to reflect the population at large (see methodology). Among other targets, Rasmussen Reports weights data by political party affiliation using a dynamic weighting process. While partisan affiliation is generally quite stable over time, there are a fair number of people who waver between allegiance to a particular party or independent status. Over the past four years, the number of Democrats in the country has increased while the number of Republicans has decreased.

Our baseline targets are established based upon separate survey interviews with a sample of adults nationwide completed during the preceding three months (a total of 45,000 interviews) and targets are updated monthly. Currently, the baseline targets for the adult population are 39.0% Democrats, 32.5% Republicans, and 28.5% unaffiliated. Likely voter samples typically show a slightly smaller advantage for the Democrats.

A review of last week’s key polls is posted each Saturday morning. Other stats on Obama are updated daily on the Rasmussen Reports Obama By the Numbers page. We also invite you to review other recent demographic highlights from the tracking polls.