|
Travel Coffee Mug NewsletterShare the tradition -
Automobile Cup Holders.
SHARE THE TRADITION - AUTOMOBILE CUP HOLDERS
Today automobile cup holders are standard equipment in most
automobiles - meticulously engineered, tested, surveyed and rated - but
their history is fairly short. In the '60s and '70s automobile
manufacturers created small indents in the flip top of the glove
compartment - not a totally satisfactory solution as drinks tended to
spill once the car started moving. In the '80s accessory and convenient
stores sold stick-up devices that hung from the window to hold a drink in
place. Recognizing the popularity of these extras, automobile
manufacturers began including cup holders in their designs - and the race
for the ultimate cup holder was on. Today's versions pop-up or out from
discreetly hidden compartments, expand or shrink to fit the size of the
cup, switch from right to left handed and are available in front and back.
DRIVE TIME TRAVEL MUG
On July 5, 2002 the Wall Street Journal
published an article, "Caution: Contents Are Extremely Hot", in which they
rated commuter mugs. WSJ sought to determine whether it is possible to
find a commuter mug that keeps coffee hot and delivers it only to your
mouth, not your shirt. WSJ ordered five insulated travel mugs from
Amazon.com, Cooking.com, Brookstone, Kitchen Etc. and
CoffeeCakes.com. They tested the mugs for spill control by tipping
the containers over, dropping them and rolling them around on the floor of
the car. They also checked to see how well the mugs fit into different cup
holders. To assess heat retention, WSJ reporters poured just-brewed coffee
into each mug, closed it and checked the temperature three hours later. We
are most pleased to report that the Drive Time Travel
Mug from CoffeeCakes.com
received top honors. According to the WSJ, "Not only was the blue Drive Time Travel
Mug the best looking of the bunch, it had the only lid that stopped
leaks completely, even when turned upside down." In addition, the cup's
"high, flared rim felt best against the lips and kept the coffee from
splashing through the spout as we drove through the bumps. It's overall
utility and stylish looks made it our favorite". WSJ also awarded
CoffeeCakes.com Best Overall and said the site was well organized and easy
to navigate, the package arrived on time and shipment times were clearly
stated. Use your newsletter coupon and save on the Drive Time Travel
Mug.
"MAKE THAT ONE FOR THE ROAD"
Back in the 1950s the Pan American Coffee Bureau used the slogan "Make that One for the Road coffee". When the ad was criticized as encouraging drunk driving, the slogan was changed to "Stay Alert, Stay Alive - Make it Coffee When You Drive". Today when you drive, drive with the Trudeau Drive Time Travel Mug or the Ceramic Travel Mug, a mug that feels like a ceramic mug you use at home, fits in your cup holder and even goes into the microwave and the dishwasher. It really does leave ordinary travel mugs in the dust - so to speak.
DISCOUNT COUPON
As a newsletter reader you can receive 10% off your CoffeeCake.com
orders. Go to CoffeeCakes.com and
select the products you wish to purchase, proceed to Check Out and enter
the following coupon code when asked: newsletter.
SOURCES
"Caution: Contents Are Extremely Hot", Wall Street Journal, July
5, 2002, p. W10. Caretalk.com - http://www.cartalk.com/ Cars
Everything - http://www.carseverything.com/
Pendergrast, M., Uncommon Grounds, The History of Coffee and How It Transformed Our World. NY, Basic Books, 1999.
|